| WDTH - We Do Things Hard |
| Written by Curt Lundgren |
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Former WDTH Announcer
Prehistory My start in radio was in 1968 at KUMD-FM at UMD, back when the station was on the ground floor in the Education building, near the Ven-Den. 200 watts of screaming power, with great coverage of Superior and spotty coverage in Duluth. The antenna height of 35' above average terrain had a lot to do with the lack of Duluth coverage. We had "Music for Dining" before it became known as elevator music, and a lot of great jazz programming. Our transmitter and logs had to be signed off by a "first phone" and Dave Gordon of WEBC did that job for us. Dave was one of my early idols, and a really nice guy as well. Dave knew no more about electronics than any of us, but you had to have a first class FCC radiotelephone license to control the transmitter of a directional AM radio station, and Dave had taken one of those quickie "get your license" courses. He eventually moved on to a career in teaching. When WGGR came on the air I started working some weekend nights there. They'd spent a fortune building acoustically perfect studios, but had some horrible old recycled transmitter remote control and a tube-based stereo exciter that often as not didn't work. More elevator music to play on the air, but in a tightly controlled format. The turntables were lousy - and were used for 80% of the programming. There was an expensive condenser mike - used just four times an hour. The WGGR folks hadn't figured out that whole "FM thing.
FM was quite new to the Twin Ports, and many calls would come in from people complaining of interference or poor reception, most often cured by moving the radio a foot or two, or reorienting the antenna. Callers would often speak very softly on the telephone, apparently afraid they'd be heard over the air. When school closings became necessary due to weather, we'd just flip on the EBS (Emergency Broadcast System) receiver and write down what we could get from the KDAL announcer, and air it. I'm pretty clear they weren't fully appreciative of our efforts along those lines. Being the highly paid announcer I was, economics dictated that I slept on the floor in one of the offices at night. This became a convenient situation for Bob Hansen, who'd often call in and have me sign the station on the air in the morning.
One January Bob promised our sponsors that if they bought as many commercials that month as they had in December, he'd double the number of spots we'd air for them. Apparently the strategy was successful, and one morning when I intentionally didn't hear the phone ringing, I finally yielded and picked up the phone. Bob wanted me to sign on again. Well, we had something of a backlog of spots to air, and I added up the results on the program log. In the first two hours on the air I played an hour and seven minutes of commercials. At one point I actually played some music, promising the audience we'd be back for more commercials right after the song.
P.S. Just when you think your name is unique, someone calls up and says they just heard you on the radio. There's another Curt Lundgren (who even has the same middle name) who has worked at WCCO 830 AM in Minneapolis, and has also had a career around oldies music. Different guy, same name. A big special thank you to Curt for submitting this article about his days at WDTH. We hope to hear from more former WDTH "staffers" who want to share their stories of working at the old WDTH. We're pretty sure Curt will have more for us in the future so stay tuned for that!
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